“Unwind” Inspiration Images
The Concept: Unwind your Mind
The concept of “unwinding” inspired the store’s floor plan, colors, and architectural elements.
Store Checkout Design: Light glows above the checkout stand, from the handrail, and on the stairs, creating an uplifting feeling. The darker shade of peach velvet upholstery on the guardrail, next to the lighter hued handrail mimic thread twisted together. Shoes dangle from thread-like glass strands.
Fitting Rooms: The fitting rooms feel cozy, but bright. Soft sheep-skin curtains provide contrast against the textured plaster walls. Recessed LED strip lights illuminate the curving walls.
Customers are greeted by a large-scale ball of thread. It slowly spins and appears to unwind its thread up to the top of the store.
Bath Product Area (Second Floor): Cove lighting and slightly deeper, warmer colors create a cozy atmosphere on the second level. The walls undulate to represent unwinding thread.
Bedding Area (Second Floor): A curved bench, upholstered in velvet, offers customers a place to rest from shopping and their busy days. The curving bed frame connects to thread that is unwinding from the first level.
Unwind Retail Experience
Unwind is a conceptual brand that helps people transition from their busy days into relaxing nights at home. Unwind sells home loungewear, slippers, bath, and bedding products.
Architectural features, that represent thread, unwind through the store. The thread is thinner, more tightly wound, forming shelves, on the ground level, but thicker, and looser, forming walls, on the second level.
It Starts By Hand
Each project is designed by hand, made custom for your brand.
Calming Material Palette
Floor Plans
